Creative Critical Reflection

 How does your product use or challenge conventions AND how does it represent social groups or issues? 

My product uses different conventions in every clip. It contains close ups, wide shots, over the shoulder shots, and more. While there is music that plays throughout the commercial in a sound bridge, there is no Dialogue or voice over. Apple products represent social groups or issues by making everything easier to communicate.

How does your product engage with audiences AND how would it be distributed as a real media text? 

My product engages with audiences by starting off with a popular upbeat song.  By using a well known and widely loved song, viewers are automatically hooked and want to continue watching.  It would be distributed as a real media text online.  This commercial would be an add played videos.  

How did your production skills develop throughout this project?

My production skills developed heavily throughout this project.  I began knowing nothing of creating a video or the softwares for it.  I now know how to edit and cut clips as well as add music from online.  

How did you integrate technologies – software, hardware and online – in this project? 

In this project the group and I used our phones and my laptop.  Everything was recorded on the phones then all of the clips were airdropped to my MacBook air.  With the MacBook iMovie was used to form together clips, edit them, and add songs. 



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